usedcars.com redesign
Introduction
This blog post contains several examples of the User Experience Design work I've done during my time at Dealix/UsedCars.com
When I started at Dealix three years ago this is what the UsedCars.com site looked like:
Old UsedCars.com Homepage
Goals of the redesign were:
- Reduce bounce rates
- Increase engagement
- Design with the Consumer in mind
- Increase conversion
When we re-launched the site the Homepage looked like this:
UsedCars.com Homepage - redesign
Results:
- Bounce rates reduced - 50% reduction in bounce
- Engagement increased - from 1 minute to 6 minutes
- Conversion increased - 2% increase
Over time the Homepage has evolved to meet the needs of our users and to continue to achieve our original goals.
UsedCars.com Homepage - updated
Labels: design, updates
Things I Learned at Adobe
People often ask me about the most important thing I learned from working in User Experience Design at Adobe. Six years working under the Big Red 'A' was such a rich and unforgettable time in my life. It's impossible to narrow it down to learning just one thing.
I can however, make a short list (in no particular order):
1. Lighten up and have fun.
We worked really hard at Adobe and we played hard too. I truly believe that you can't be creative in a serious and conservative atmosphere. I lived this everyday at Adobe and instilled this belief in my direct reports as well.
How did we instill lightness in our daily work? By doing things like organizing pancake breakfasts, art shows and snack breaks to name a few. One day during the middle of an intense week working on Acrobat I took my team to the outside balcony of the East Tower 15th floor and we blew bubbles. It only took ten minutes, but when we walked back into our offices we felt rejuvenated and -- well -- lighter. We were ready to face the major design challenges of Acrobat with a fresh perspective.
Design is serious business. The work we do is important. But we do it best when we lighten up.
Making pancakes for the UX Design Team in the Adobe East Tower with John Russell
I'll add more to this list at another time so stay tuned!
Labels: adobe, user experience
