design portamento

Tuesday, March 29, 2011

usedcars.com redesign

Introduction
This blog post contains several examples of the User Experience Design work I've done during my time at Dealix/UsedCars.com

When I started at Dealix three years ago this is what the UsedCars.com site looked like:

 Old UsedCars.com Homepage

Goals of the redesign were:

• Reduce bounce rates
• Increase engagement
• Design with the Consumer in mind
• Increase conversion

When we re-launched the site the Homepage looked like this:

UsedCars.com Homepage - redesign

Results:

• Bounce rates reduced - 50% reduction in bounce
• Engagement increased - from 1 minute to 6 minutes
• Conversion increased - 2% increase

Over time the Homepage has evolved to meet the needs of our users and to continue to achieve our original goals.

UsedCars.com Homepage - updated

Labels: design, updates

posted by kaari @ 3:44 PM

Previous Posts

• Things I Learned at Adobe
• being creative: does your design space matter?
• you can't think of everything
• UX Week 2008 Rocked!
• feeling prolific
• what is this thing?
• how about a nice cup of coffee...
• swatch packaging design is fun!
• how to be creative
• Get it?

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Why Design Portamento?

Portamento is a musical term that means: a smooth uninterrupted glide in passing from one tone to another. Music influences many of my designs and this term relates to one of the principles of good user experience design — to glide from one interaction to another. Hence, I use the term portamento for this design blog.