Tuesday, March 29, 2011

usedcars.com redesign

Introduction
This blog post contains several examples of the User Experience Design work I've done during my time at Dealix/UsedCars.com

When I started at Dealix three years ago this is what the UsedCars.com site looked like:

 Old UsedCars.com Homepage





Goals of the redesign were:

  • Reduce bounce rates
  • Increase engagement
  • Design with the Consumer in mind
  • Increase conversion

When we re-launched the site the Homepage looked like this:

UsedCars.com Homepage - redesign



Results:


  • Bounce rates reduced - 50% reduction in bounce
  • Engagement increased - from 1 minute to 6 minutes
  • Conversion increased - 2% increase





Over time the Homepage has evolved to meet the needs of our users and to continue to achieve our original goals.

UsedCars.com Homepage - updated




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posted by kaari @ 3:44 PM 0 Comments

Saturday, August 9, 2008

feeling prolific

wow! i haven't updated this blog in awhile. i've been working so hard i haven't had time to think about writing about design. just to be clear, i've been thinking about design -- just haven't been writing about it.

i've been thinking and acting quickly. it's actually been kind of fun. no time to second-guess my design decisions. design and move on to the next feature or project.

maybe it's a good thing -- to not over-think the user experience... but then again, i don't want to overlook something important. so before i actually move a design forward i take a second look (after i've walked away from the design for a bit). fresh eyes and all that.

anyway, this design pace has been good. it's working for me. what works for you?

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posted by kaari @ 11:25 AM 0 Comments