Get it?
Nikon calls me a User not an Owner. I like that!
I'm always amused when I find myself behaving like a
regular user rather than a designer... Case in point, I just bought a new Nikon digital SLR camera (thanks for the 2007 bonus Yahoo! Inc.). I eagerly opened the box, pulled out the camera, looked at it and thought "Hmm. I better read the owner's manual first. This thing looks pretty complicated." Then, I grabbed the owner's manual; the big several hundred page owner's manual. Ouch! I really wanted to use this thing sometime in the next hour. If I go through the manual it will be days before I can get started.
Thankfully, Nikon gets it! They know that I want to play with my new camera now. So they've provided me with a lovely Quick Start Guide. Wow! Everything I need to know just to get started is in this guide. Looks like I can take some photos within the next hour after all. Thanks Nikon. Thanks for paying attention to User Needs and User Behaviors. Thanks for getting it!
Labels: experience, out of the box, user behavior, user needs
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