design portamento

a personal brand

Welcome to my new all things design-related blog. Today I'm thinking about branding and design. I've been using this photograph of me as a Brownie for several years now as my image for my personal brand. I rediscovered the image when I was a student at San Jose State. I was working on an installation piece called Implications which was about identity and text labels. I used the Brownie image as one of the panels and have incorporated it into a lot of my work since. Thus, it has become the image of my personal brand. I didn't really make a conscious decision that it would be my personal brand... I just started using it and it stuck. Now people tell me that they see the image and think of me and my work... so I'll keep using it.

Labels: brand

posted by kaari @ 10:26 AM